In this case, the aim is not unique users. In other words, they will try to show your ads as many times as possible, whether they are impacting the user more than once or not. With this goal, the algorithms will aim to deliver as many impressions as possible for your ad budget. Instead of Reach, you can also select the optimization goal Impressions from the drop-down: In other words, instead of impacting the same user more than once, it will try to show the ad only once per user. If you select Reach as an optimization goal, the platform’s algorithms will aim to reach as many unique users as possible.
Linkedin campaign manager manual#
So, you are not going to have manual control over the Costs per Click. Maximum delivery, also known as Automated delivery, means that LinkedIn will automatically bid for you in order to reach the most results possible for your budget. When it comes to bidding, the default bid type that LinkedIn will set for you when you select Brand awareness is Maximum delivery, combined with the optimization goal Reach. So, if your goal is to generate leads or maximize conversions, this might not be the most adequate goal for you. However, viewing is not the same as clicking or converting.
With this objective, LinkedIn will focus on getting the most views for your ad within your budget, with the purpose of reaching as many people as possible. However, pay attention to the word “view” in this phrase. This means that it is a great choice if you want to increase the visibility of your company because it will show your ads to people who are most likely to view them. Brand awarenessĪd formats available: Single image ad, Carousel image ad, Video ad, Text ad, Spotlight ad, Follower ad, Conversation ad, Event ad.īid types: Maximum delivery, Target cost, Manual bidding, Reachįirst on our list of LinkedIn Campaign objectives is Brand awareness.īrand awareness is suitable for impression-based campaigns. So, let’s see how each one of them works: 1. Keep in mind that once you’ve selected an objective and your campaign is active, you can´t go back and change it later. This means that you will need to understand how different objectives work in order to select the one that fits your goals the best.Ĭurrently, there are 7 types of campaign objectives to choose from:īut before I move on to explaining them in detail, there is one last thing that I need to mention. Moreover, each campaign objective will enable specific ad formats and bidding strategies.
When you select one, LinkedIn’s algorithms will use it as a guidance on how, and to whom to show your ad. LinkedIn objectives are all the possible Marketing goals that you can choose from for your campaign. In other words, you want to achieve something with that campaign.
Maybe, you just want to show them your latest brand video.
Linkedin campaign manager download#
Maybe you want to promote your product, invite people to an event, or encourage them to download your ebook. So, without further ado, let’s deep dive right into them!Įach time you launch a campaign, no matter in what channel, you always do it with a specific goal in mind.
0 kommentar(er)
